Decapitated, the plastic cap? The headless tube allows a consequent reduction of plastic (compared to a conventional tube), as well as a notable lightening. The aesthetics of the product loses a little, but the ecology gains a lot!
We are starting to see it flourish, in supermarkets as well as in pharmacies.
If Garnier was the first in supermarkets with its three conditioners that do not rinse, becoming the champion of the most ecological product (Ultra-Gentle No-Rinse Conditioner, 200 ml, €4.50), La Roche-Posay was quick to follow suit with its new lighter Lipikar cream texture (Lipikar Cream AP+M, eco-designed tube 200 ml, €16.60).
Today it’s SVR’s turn to launch its headless tube for its new, even more comfortable and minimalist body cream formula (only 20 ingredients including coconut and borage oils, shea butter, babassu butter and a prebiotic sugar) and now made up of 98% ingredients of natural origin (Topialyse Crème, 200 ml, €14.90).
Free of controversial substances, it is suitable for the fragile skin of future mothers as well as for babies from birth.
“Historically, the tubes are composed of three parts: the skirt (part on which we press to restore the product), the capsule and the head which represents approximately 25% of the total mass (nonvisible part welded to the skirt allowing to snap in the capsule). This headless tube is a real innovation proposed by Albea. The cap is directly welded to the …
