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The 2025 edition of Paris Packaging Week!
Tuesday, June 6, 2023Products news

Hydraliane, SVR's new ecological moisturizer

Hydraliane, la nouvelle hydratation écologique de SVR

As we all know, moisturizing skin care is the most popular facial care category, whatever your age! Formulas, packaging, immediate and long-lasting efficacy… Laboratoires SVR’s new Hydraliane range, comprising three products, is a real winner!

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Clean, no-frills formulas, with 100% responsibly-sourced ingredients of natural origin, recognized and upcycled active ingredients (plant and biosourced hyaluronic acid, plant glycerin, sunflower and olive oils, etc.), moisturizing that lasts all day for more beautiful, more comfortable skin - the new Hydraliane range from SVR is a winner!

It comes in three textures adapted to skin type: Hydraliane Cream, for all skin types; Hydraliane Light Cream, for combination to oily skin; Hydraliane Rich Cream, enriched with sweet almond butter, for dry to very dry skin (50 ml, €16.90 each).
All at an affordable price, suitable for even the most sensitive skin and for all families, from three years upwards.

Sensoriality is at the forefront, with textures that are non-greasy, non-sticky, creamy or refreshing, making them ideal make-up bases. Formulas are non-comedogenic.
The floral and fruity fragrance, with notes of pink berry, violet, peach and cedarwood, is allergen-free and delicately scents each treatment. And the packs (single-material pouches) are plastic-light (46% less plastic) and 100% recyclable, including the cap. The entire product and its packaging are eco-responsible, and come from the circular economy.

Last but not least, this “gourd” format is lightweight and anti-waste (it can be rolled up, so every …

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