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The 2025 edition of Paris Packaging Week!
Thursday, September 28, 2023Products news

New mascaras for back-to-school

Les nouveaux mascaras de la rentrée

Choosing a new mascara is one of the little pleasures of back-to-school, especially as this French woman’s favourite make-up product is constantly evolving! Simpler and more pragmatic, it saves time with new formulas that require only one coat or can be removed with hot water.

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Amazing results with a single layer!

One of the most innovative is Huda Beauty’s 1 Coat Wow! volumizing and lifting mascara (10 ml, €24). In the blink of an eye and, above all, in a single stroke, you get instant intense eyes, whatever the application technique.
Easy to use, it creates a Wow effect in seconds! Its silicone brush picks up the perfect amount of formula to coat and define lashes. The curved brush features short and long bristles that lengthen and separate lashes for maximum impact. The concave side holds the formula to thoroughly coat each lash, while the convex side applies the formula through the lashes to separate and define them, while adding extra volume. The creamy, ultra-black formula is composed of a blend of soft waxes that add volume while remaining light and supple on the lashes.

The same is true of Victoria Beckham Beauty’s new Vast Lash Mascara (4.8 ml, €34), a volume mascara that curls lashes in a single coat.
Its glossy black shade lasts all day without smudging or clumping. Its smudge-proof formula features exclusive water-activated IRT (Instant Release Technology), enabling it to gently detach from lashes, transforming into tiny water-soluble filaments that rinse …

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