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Wednesday, April 27, 2022Sector

Lush tests the beauty vending machine

Lush expérimente le distributeur beauté

At a time when physical distribution is still a bit behind, Lush has installed a vending machine at King’s Cross station in London. The opportunity to allow travelers to get a box just before getting on the train and without having to queue.

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What if automated sales were the future? Far from wanting to close its physical stores, the English fresh cosmetics brand wanted to try a new distribution format.
“By using these machines, we are able to surprise and delight with a micro-store open to the public 24 hours a day. It is a theater that never sleeps, a living glow in motion.”

For Lush, this experience also allows them to offer their products to a larger number of people without the operational impact of a full store. The offer will be regularly modified in order to create surprise and to seduce the recurrent passers-by.

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