“AI”: these two letters are on (almost) everyone’s mind. Both synonymous of technological revolution and threat to humanity, artificial intelligence fascinates as much as it divides. At a morning of conferences (held in Paris on June 6) dedicated to this theme, Mintel explained to an audience of professionals from all walks of life how to integrate AI into their activities and create a link with their consumers.
According to Jan Urbanek, Principal Analyst for Consumer Technology and in charge of the presentation, 27% of French people believe that AI will benefit society (and the same percentage think the opposite).
But before making any projections, it’s important to know exactly what we’re talking about. “Artificial intelligence is a technology that enables computers and machines to simulate human thinking and problem-solving abilities,” explains the expert. “Generative AI, on the other hand, refers to deep learning models that can produce high-quality text, images and other content based on the data on which they have been trained.”
Interested consumers…
More and more people are showing a taste for this new technology. 71% of French people claim to have some knowledge of the subject. But in practice, young people are way ahead of their elders. 52% of German Zs have already used a generative AI module, compared with 24% of Boomers.
In concrete terms, AI can enable the general public to simplify their access to information. It can also help with online shopping. 33% of French people are convinced that such a tool can facilitate their online customer journey. “But brands need to be transparent about their use of artificial intelligence. 86% …
