Like all distribution channels, Internet sales are evolving and facing new challenges. In its latest report, forecasting firm VLM has highlighted a number of trends that are likely to take hold in the e-commerce sector.
For the seventh year running, VLM publishes its Tomorrow’s Commerce report. Here are the main trends that stand out.
The rise of social selling
Selling on social networks is already all the rage in China. “Ultra-powerful influencers broadcast highly entertaining livestreams inviting instant purchases. The buying experience is simple and fluid. In the West, social commerce is tiny by comparison. But you don’t have to be a soothsayer to predict explosive growth, as the big names in retail and marketplaces have already announced their intentions, such as Amazon Live or the imminent launch of Walmart Creator.”
E-commerce is a game
Consumers want ever more innovative customer experiences, including on the Internet. “Introducing creativity into shopping journeys requires rewriting the rules of discovery, replacing the obvious with surprise. Gamification’ (mechanisms borrowed from the world of video games) has an important role to play.”
The importance of QR codes
Long snubbed, QR codes have gained in popularity since the Covid-19 pandemic. According to VML, using a QR code is ideal for providing information that cannot be included on packaging, or for creating new immersive experiences. “We believe that the revolution of 2024 is the combination of QR codes with augmented reality! This …
