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The 2025 edition of Paris Packaging Week!
Trends
All articles
Ecoresponsability
Covid
Market
Tech / Digital
Consumers
Experts

Trends

Under the influence of consumer expectations, technological innovations, feelings of the media, thoughts from various industry players, economic or regulatory contexts, trendy positionings, or societal reorientations… cosmetics trends are fast-changing. You will find everything you need here to learn how to anticipate them and evaluate their relevance…

Black Friday: consumer expectationsSubscribers only

Its name evokes the end of the year and bargain prices. Originating in the United States, Black Friday has established itself as a major commercial event just about everywhere, particularly in France. Forecasting firm VML has just published a report to help brands and retailers understand the issues surrounding this period.

Marketing trends to watch in 2025Subscribers only

Just as you can’t catch flies with vinegar, you can’t win over consumers without a sharp marketing plan. And to help brands (in all sectors, including cosmetics) in need of inspiration, Kantar has drawn up a list of the best strategies to adopt for the year ahead.

Cosmetics: Americans' buying habitsSubscribers only

The investment bank Harris Williams has taken an interest in how the citizens of the United States will consume beauty in 2024. Among the key findings, the survey reveals that Americans are still spending more, if not more, on skincare products.

Which cosmetics brands dominate French social networks?Subscribers only

Instagram and TikTok are among the platforms most used by Internet users. For brands, it’s almost essential to have a presence on these platforms, as the commercial opportunities are huge. KolSquare (an influencer marketing agency) has compiled a list of the brands most mentioned (by Internet users and influencers) on these two key platforms.

Sustainability: a key issue for retailersSubscribers only

The beauty industry is switching to the green side of the force. Suppliers (of ingredients or packaging) and brands are redoubling their efforts to limit their impact on the planet and offer ever more virtuous solutions. But what about retailers in this race for sustainability? At the Sustainable Cosmetic Summit (held in Paris from 23 to 25 October 2024), Katarzyna Wisniewska, Sephora’s CSR Direct...
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Tuesday, October 31, 2023
Make-up: American girls can't keep their eyes in their pockets!Subscribers only
Consumers have always looked after their eyes. But in recent years, the beauty industry has been offering more and more eye and eyelid ranges. Foresig...
Monday, October 30, 2023
Society: the French are worriedSubscribers only
Every year, the Economic, Social and Environmental Council publishes its annual report on the state of France. The aim is to understand the state of m...
Thursday, November 2, 2023
"Sexual well-being" productsSubscribers only
These days, beauty is no longer limited to the parts of the body that can be seen on a daily basis. Intimate areas have been in the spotlight for some...
Wednesday, October 25, 2023
How do people in their fifties (and beyond) cope with ageing?Subscribers only
To mark World Menopause Day on October 18, Humasana (online parapharmacy) and FLASH (data agency) wanted to better understand the relationship between...
Wednesday, October 25, 2023
What are the most popular cosmetics brands on TikTok?Subscribers only
Social networks are making the beauty world go round. The Cosmetify price comparison service has taken a closer look at the most popular beauty produc...
Tuesday, October 24, 2023
Responsibility in cosmetics: seeking balanceSubscribers only
In the fight against global warming, the responsibility of manufacturers is engaged. During the Cosmetic 360 trade show, two experts from the Beautyst...
Tuesday, October 17, 2023
Global Bioenergies awarded bronze rating by EcoVadisSubscribers only
EcoVadis, a platform for assessing corporate sustainability, has just awarded Global Bioenergies a bronze medal for its CSR performance. The company i...
Tuesday, October 17, 2023
Towards a difficult year end for independent cosmetics retailers?Subscribers only
Ankorstore, a company that puts brands and distributors in touch with each other, has carried out a survey to find out the sales prospects of small pe...
Wednesday, October 18, 2023
The various quests of the 2024 consumerSubscribers only
Forecasting firm Mintel has just released its report on consumer behavior and habits for the year 2024. On the agenda: a desire to return to more huma...
Wednesday, October 18, 2023
American youth consumption in 2023Subscribers only
Twice a year, investment bank Piper Sandler surveys a sample of teenagers in the United States. The aim? To gain a better understanding of their spend...
Tuesday, October 10, 2023
Do the French buy in a sustainable way?Subscribers only
In the face of environmental urgency, are consumers changing their habits and turning to more sustainable alternatives? To answer this question, Retai...
Wednesday, October 11, 2023
Mintel (already) gives its three beauty predictions for 2024Subscribers only
The end of the year is approaching, and as usual, forecasting firms are revealing the trends that are likely to prevail in the short term. Mintel open...
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