Instagram and TikTok are among the platforms most used by Internet users. For brands, it’s almost essential to have a presence on these platforms, as the commercial opportunities are huge. KolSquare (an influencer marketing agency) has compiled a list of the brands most mentioned (by Internet users and influencers) on these two key platforms.
This study presents a ranking of brands at national level, across all sectors, for the first half of 2024. On social networks, fashion occupies a large space (41% of content posted overall). However, the beauty sector comes in second place, taking the lion’s share (20%).
The brands most mentioned on Instagram are:
• L’Oréal Paris
• Sephora France
• NYX Cosmetics France
• Maybelline
• Huda Beauty
• Fenty Beauty
• Lancôme
• Charlotte Tilbury
• Rare Beauty
• Garnier
On TikTok, you’ll find in order:
• NYX Cosmetics France
• Maybelline
• Garnier
• L’Oréal Paris
• Sephora
• Huda Beauty
• YSL Beauty
• Rare Beauty
• Lancôme
• Charlotte Tilbury
