E-commerce is not experiencing a crisis. This distribution channel is attracting more and more consumers thanks to its fluidity and practicality.
But to sell well on the Internet, it’s no longer just a matter of having an online store. On the contrary, it’s vital to make the shopping experience a pleasant one, to meet the (ever-increasing) expectations of e- consumers, and to ensure the quality of after-sales service.
The evolution of e-commerce is no longer limited to the simple creation of an online sales website.
As consumer habits evolve and new communication channels emerge, companies are forced to rethink their online sales strategy.
This is particularly true of sales via social networks, a practice that is particularly appealing to the younger generation.
CosmeticOBS has designed this Minibook to help you understand the latest developments in online sales.
The authors
A graduate of the School of Journalism in Lille, Laurence Wittner is a freelance journalist specializing in the field of cosmetics. Co-founder of Monitor Cosmetics, she is the editor-in-chief of its supports.
A graduate of the European Institute of Journalism, Jasmine Salmi is a journalist specializing in the field of cosmetics. She joined the editorial team of CosmeticOBS-L’Observatoire des Cosmétiques in 2016. Her core areas of expertise are trends, eco-responsibility and the analysis of the beauty market.
Minibook 2024 “Cosmetics online: sales 2.0”, english version, L’Observatoire des Cosmétiques’ edition (March 2024), 24 pages (ISBN: 978-2-493362-17-9), PDF format.
