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Passionate about archeology Ms. Léon, creator of the brand, is interested in the history of Cleopatra and ancient Egypt. Cleopatra bathed in donkey milk.
The idea is to highlight what existed millennia ago, and helped new dermatological standards, to redo this cosmetics donkey milk, so dear to Cleopatra.
This is how everything began with donkeys, babies, work on cosmetic formulas, dermatological tests to study the correlation between donkey milk (agri-food) and cosmetology.