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The 2025 edition of Paris Packaging Week!
Thursday, January 5, 2012Advising consumers

How to have a beautiful hair

©John Foxx-Thinkstock

They are often said to be too coarse, too dry, too static, too flat, too oily, too thin, too unruly, too this or too that … What about giving them the opportunity we like them? By treating them with consideration, contrary to what we give them through our daily shampoos, hairstyling and blow-dry? Some advice by Ariane Le Febvre.

Reading time
~ 4 minutes

Thoroughly select your shampoo: it is the most important product for your hair. When hair is in good health, it needs nothing else.
Do not skimp on its quality. Pay a specific attention to the surfactants, which are listed as the second ingredients, after water, in the formula of shampoos (water, surfactants and thickeners make for 90% f the formula!).
Avoid sulphates (Sodium laureth sulfate, Sodium lauryl sulfate, Sodium coco sulfate, Sodium myreth sulfate, Ammonium laureth sulfate, Ammonium lauryl sulfate… as per their INCI names in the lists of ingredients). Prefer sugar-based surfactants (from saccharose, glucose and starch) - they come with the glucoside name in the INCI (Lauryl glucoside, Coco glucoside …) - or acylglutamates, easily seen as their INCI names include the word glutamate (Disodium cocoyl glutamate, Sodium cocoyl glutamate) and vegetable saponins (INCI name: Sapindus Mukurossi Fruit extract, soapnut extract.) 

Preserve the scalp and hair ecosystem by washing them only when needed. Washing them too often may unbalance the sebum production, a major factor of their balance. Two shampoos a week is a good average.

Be smooth with your hair, avoid harsh pulls on them (brushings, straightening …) or drying by rubbing them (above all …

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