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Monday, September 12, 2016Agenda

Beauty Forum Awards: the Best Beauty Place

© L'Observatoire des Cosmétiques

Many major events will occur during the first edition of Beauty Paris Forum, to be held on 9 and 10 October 2016. Among them, the Beauty Forum Awards, intended to distinguish the "Best Beauty Place", the preparation of which was an unexpected success.

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The aim of this contest is to promote the expertise of the beauty and well-being establishments through their teams, their professionalism and their involvement, and the nine competing categories (each establishment may apply in multiple categories):
• Beauty parlours
• Nail bars
• Eyelash and makeup bars
• Barbers
• Beauty trucks
• Spas
• Urban spas
• Hammams
• Slimming centers

A jury of experts studied 39 dossiers of exceptional quality both in the presentation and additional documents such as beautiful visuals, videos, motivational notes…
 70% of the dossiers come from the regions of France, with strong representation from the South, West and East, and 30% from Paris and Île-de-France.

The evaluation criteria:
• Architecture
• Customer relationship
• Innovation
• Specific communication actions
• Website
• Sustainable development actions
• Innovative initiative
• Unusual place
• Etc.

In a studious atmosphere animated by numerous debates the jury deliberated all day on 31 August. And a "Coup de Cœur" Award was quickly unanimous for its concept, innovative spirit, atmosphere, proximity, and customer relations.

Rendezvous for the results on Sunday, October 9th at the Beauty Forum Paris at 19:00.

For further information
• See the Beauty Forum Paris website

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