The hottest topics in the personal care industry will be discussed at in-cosmetics Asia this year, and few are more on trend than halal products. Regional experts at the forefront of this growing market will come together to share their knowledge and predictions for the future at the event in Bangkok from 8-10 November 2016.
As the largest Muslim majority country in the world, Indonesia is the main market for halal beauty. It has a population of 250 million, of which 90% is Muslim and most brands in the country have been certified by MUI (The Indonesian Council of Ulama) – more than 2,000 products in total.
Despite this, according to Euromonitor International, halal products still only account for a small amount of sales in the country. This is mainly due to the region’s emerging status and a lack of awareness that they are available to purchase. However, the increasing Muslim population in Indonesia and other areas of the Asia Pacific represents a huge opportunity for cosmetic manufacturers.
There are many considerations that must be taken into account before launching finished halal products into the market. Most importantly they must only contain pure ingredients and need to be free from any ‘najis/najasah’ materials, such as alcohol.
Spotlight on halal
Halal will be one of key focus areas of in-cosmetics Asia’s new Spotlight On area that will see suppliers showcase their certified ingredients and visitors presented with critical information that is necessary to attain certification.
Halal expert Muti Arintawati of Lppom Mui (The Assessment Institute for …
