During a morning of conferences organized on January 19 in Paris, Citeo announced its plans to help companies reach the packaging reuse target. The eco-organization will invest 50 million in 2023 (or 5% of its contributions) with industrialists who have projects.
Citeo intends to enable all its customers to achieve their goals of transitioning to reuse of their packaging.
This is why the structure will help up to 50 million (and 350 million between 2024 and 2029) members who have a well-defined project.
Citeo’s support will be used to finance feasibility studies, experiments, pooling projects and reporting.
Adelphe, another eco-organization and subsidiary of Citeo, plans to support its members in the same way with the same budget.
As for the profile of companies eligible for a subsidy, Citeo insisted on the desire to “support all players, regardless of their sector or size. The smallest marketers will be able to join together in a consortium.”
Eligibility criteria and application procedures will be communicated in March 2023.
To go further
• Go to the Citeo website
