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Summer 2022 special
Monday, April 25, 2022Ecoresponsability

Origins is committed to fighting deforestation

Origins s'engage contre la déforestation

On the occasion of Earth Month, the cosmetics brand reaffirmed its commitment to environmental preservation. For over ten years, Origins has been working with associations to carry out reforestation projects.

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“At Origins, we are deepening our reforestation efforts through expanded partnerships with international nonprofit organizations that align with our Green the Planet mission,” said Ada Lien, Vice President and General Manager of Origins. “Our planting efforts continue to help fight climate change and support local communities around the world. Origins is proud to be a part of that.”

In 2021, Origins Green The Planet supported One Tree Planted to plant and care for trees around the planet and specifically in California, Colorado, Pennsylvania, the Philippines, Iceland and Uganda.

For this year, the brand has chosen to subsidize with Reforest’Action, a French B-Corp certified company whose mission is to preserve, restore and create forests everywhere. From now on, for every Origins product purchased, a tree will be planted somewhere on Earth.

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