Natural and Organic cosmetics
Healthy growth is continuing in the global market. North America and Europe have the largest markets however the highest growth is envisaged in Asia. Greenwashing will remain a major industry issue, with many brands opting for certification to legitimise their natural and organic marketing claims…

Green certification schemes
Natural and organic will remain the main certification schemes for green cosmetics however fragmentation is expected to continue. Organic Monitor finds there are currently over 30 such standards for cosmetics and personal care products, with most in Europe.

Ethical labels
The number of ethical labels is predicted to rise this year with more crossovers from the food industry. The ‘free-from’ craze is expected to continue; expect to see more gluten-free and non-GMO claims on product packs, as well as the traditional paraben-free, silicone-free, SLS-free claims.

Sustainable sourcing
More investment will go into sustainable sourcing of natural ingredients. Organic personal care brands such as Neal’s Yard Remedies and Weleda have been the frontrunners with such projects; expect to see more large cosmetic firms and ingredient firms make sustainable sourcing commitments.

Green materials
The range of green materials will expand this year. A number of renewable feedstock is now being …