Baby care drives the bodycare category in China with hyaluronic acid as a staple ingredient in Chinese baby care since 2012. An analysis by Mintel for CosmeticOBS-L'Observatoire des Cosmétiques.
Key points
1. Chinese baby bodycare products represent 35% of total bodycare launches in 2014
2. Chinese baby bodycare focuses on botanical/herbal claim
3. Oat extract has seen a boost in product launches in 2014
China continues to dominate global baby bodycare
Even though the change in one-child policy permits many families to have a second child, fewer families have responded than anticipated; however, even slight increases in births could improve baby bodycare product sales in a population of over 1.3 billion. In 2014, the number of Chinese companies manufacturing nursing and skincare baby products rose by 12%. From April 2014 through March 2015, China’s baby bodycare launches accounted for roughly 1% of global bodycare launches, leading the category (source: Mintel GNPD).
In 2014, baby bodycare products accounted for 35% of Chinese total bodycare launches, over double that of South Africa which registered 15%.
Top 5 countries, baby* bodycare launches, % of total, 2014
|
|
% of total launches |
|
China |
35 |
|
South Africa |
15 |
|
South Korea |
10 |
|
Mexico |
9 |
|
Brazil |
8 |
|
*search by babies and toddlers (0-4) claim
|
|
Botanical/herbal key claim for Chinese baby bodycare products
For centuries, China has used Traditional Chinese Medicines and has transferred those …
