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The unmissable event of this year
Tuesday, October 15, 2024Market

End-of-year festivities: independent retailers say they are "optimistic"

Fêtes de fin d'années : les commerçants indépendants se disent "optimistes"

As 2024 draws to a close, retailers are starting to prepare for the usual festivities. According to a recent study by Ankorstore (a platform that connects retailers and brands), retailers are optimistic about their sales prospects despite the inflationary environment.

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This survey was carried out among 300 independent retailers (the date of the interviews was not communicated, editor’s note).

In the retail sector, the festive season is crucial. For 30% of respondents, it is the most important time of the year. “This period clearly outstrips other highlights such as the summer season (20%), Mother’s Day (18%) and Valentine’s Day (17%). For some stores, it can account for up to 75% of sales,” analyses Ankorstore.

This is why retailers are already preparing their stocks. According to the figures released, 83% of respondents have started sourcing their products and placing orders with suppliers since September.

“Optimism prevails despite stable consumer forecasts,” says Ankorstore. “In the best-case scenario for the 2024 festive season, retailers expect consumption to be stable compared to 2023. A large third (37%) believe that the French will spend as much as last year over the period, another third (32%) are less optimistic, while the final third (29%) have no opinion. Paradoxically, despite a measured perception of the French consumer outlook, retailers are showing a degree of optimism for their business.”

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