The pandemic has brought back the importance of the mind. And on this theme, beauty has a role to play. Brands have the opportunity to offer their customers routines to help them refocus, reconnect with themselves, and fight anxiety (especially in these troubled times). It is also necessary to be in a dynamic of education in order to bring the consumer to understand the bridge that exists between cosmetics and psychic well-being.
When we talk about tranquility and serenity, it is not only a question of proposing holistic protocols.
Some people are uncomfortable with the idea of going to the store. And for Mintel, it’s up to the brands and retailers to explain the health framework in which the public is welcomed. As a result, visitors are more confident, reassured to shop in the safest possible conditions and can therefore concentrate on their purchases.

(Re-)valorised beauty
The coronavirus has also had an effect on household budget management. Every expenditure is reflected and analyzed.
The trend agency invites professionals to focus on the quality of their ranges and to communicate massively on the way care is formulated and composed.
Beauty is also enhanced by becoming more spectacular. “Experiences will be more …