As 2024 draws to a close, retailers are starting to prepare for the usual festivities. According to a recent study by Ankorstore (a platform that connects retailers and brands), retailers are optimistic about their sales prospects despite the inflationary environment.
This survey was carried out among 300 independent retailers (the date of the interviews was not communicated, editor’s note).
In the retail sector, the festive season is crucial. For 30% of respondents, it is the most important time of the year. “This period clearly outstrips other highlights such as the summer season (20%), Mother’s Day (18%) and Valentine’s Day (17%). For some stores, it can account for up to 75% of sales,” analyses Ankorstore.
This is why retailers are already preparing their stocks. According to the figures released, 83% of respondents have started sourcing their products and placing orders with suppliers since September.
“Optimism prevails despite stable consumer forecasts,” says Ankorstore. “In the best-case scenario for the 2024 festive season, retailers expect consumption to be stable compared to 2023. A large third (37%) believe that the French will spend as much as last year over the period, another third (32%) are less optimistic, while the final third (29%) have no opinion. Paradoxically, despite a measured perception of the French consumer outlook, retailers are showing a degree of optimism for their business.”
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