According to Fashion Snoops, a forecasting agency, the cosmetics industry will be placed under the sign of awareness and responsibility for the year 2023. On the agenda, more sustainability, natural ingredients, eco-designed packaging and a real reflection on waste management.
There is a return to raw, natural and handcrafted products, highlighting basic materials such as stone, linen and clay,“ introduces Fashion Snoops.
New needs
According to the forecasting firm, the expectations of the general public are changing.
Among these expectations, we find:
• The desire for authentic, unmediated experiences
• The desire to reconnect with handmade products and to honor the time (and skills) of the maker
• The interest in raw materials that allow us to reconnect with nature
• The quest for minimalism
• The aspiration to lead a calmer and more intuitive life
• The desire to consume better (for oneself and for the salvation of the planet)
Application to the beauty industry
In concrete terms, these consumer codes are giving life to new cosmetic trends.
Ode to nature
There is a need to connect with the elements of the Earth, through unique products and natural materials that pay tribute to the beauty of the planet.
Crafting
“As the ‘slow living’ movement continues to gain momentum, we’re seeing handcrafted products grow in popularity. Consumers are choosing to support heritage brands that honor ancient processes,” says Fashion Snoops.
Eco-responsibility
The climate crisis continues to drive the need for …
