In marketing jargon, DNVB stands for Digital Native Vertical Brand. These are brands that have been digitalized since their creation. Initially on the bangs, these independent companies born on the Internet are beginning to make their presence felt in the retail sector. The Digital Native Group has ranked the most powerful French DNVBs in 2023 (on the basis of results recorded in 2022).
Whereas in 2014 there were just 344 digital brands with sales in excess of 300,000 euros, there will be 715 by 2023.
Focus on beauty
The Digital Native Group has compiled a list of brands by category.
Here is the ranking by branch.
Makeup
• All Tigers
• Si Si La Paillette
• Manucurist
• Coco Nails
• S&Vaë
• Hailey Beauty
• Pomponne
• Martine Cosmetics
• Eclo
Solid cosmetics
• Respire
• Les Petits Prodiges
• Lamazuna
• UnBottled
• Endro
• APO
• Comme Avant
• Amalthée
• Les Savons de Joye
• SeemSoap
• On Behalf
• Paos
• The Green Emporium
• Kisudu
Face and body products
• Merci Handy
• Seasonly
• Typology
• Kadalys
• Oolution
• Baïja
• Laboté
• Joud
• Codage
• Akane
• Sæve
• Absolution
• Eve and Rose
• Beautigloo
• Patyka
• Cozie
• Pureality
• Skin and Out
• Juliette Armand
• La Rosée
• Mimitika
• Avril
• Cultiv
• Amatera
• Krème
• Laboratoire Emeraude
• Nubiance
• Charlotte Bio
• Mélusine
• Holidermie
Hair products
• Osée
• Waam
• In
• Mon Shampoing
• Les Secrets de Loly
• Oma & …