The annual general meeting of the Professional Association for Ecological and Organic Cosmetics took place last June 17 in Paris. Here is the outcome: a new logo, reaffirmed ambitions, keywords (trust and excellence) to direct the actions to come, and a new President to implement them.
Following the prerequisites of this type of meeting (moral account, activity report, election of the Board of Directors), the day opened to journalists. This was an opportunity for Betty Santonnat to provide an overview of organic cosmetics and present Cosmébio’s positioning.
Based on the study conducted by Ethicity on French consumers’ expectations and behaviour in terms of responsible consumption, and within a context of “sustainable revolution”, the association’s Development Director reminded everyone that Cosmébio represented an essential alternative solution to traditional consumption patterns in the cosmetics industry.
With its 375 members (90 % of which are French companies), it now gathers 500 brands and offers 9,200 organic-labelled products, for a global turnover of €345 million (4% increase in a year). Its logo appears on 95 % of the organic cosmetics available on the French market.
Values and ambitions
However, to Betty Santonnat, the best growth drivers for the association are the values represented by Cosmébio: respect for Man (Fair Trade, CSR) and Nature (preservation of biodiversity and traditional knowledge, minimization of the ecological impact).
Certification and independence, commitment charter, combination of hedonic and ethical cosmetics, a group of pioneering and innovative players for tomorrow’s cosmetics industry: these are the strengths …
