The luxury sector had mixed results in 2014: slowdown in China, tensions in Russia, disenchantment of traditional customers… So what will be the target markets for 2015 and the following years? Who will be the consumers? What will be the trends? These were the aspects discussed at the 5th edition of the Journée Internationale du Luxe (International Luxury Day) held by Ubifrance and Luxurynsight last November 25, 2014, in Paris. Here is a summary.
Since it was created in 2009, the Journée Internationale du Luxe has become an essential event for numerous sectors, including perfumes and cosmetics. This new session gathered both experts and professionals of the luxury world in Paris, at Ubifrance, the French Agency for the international development of companies, in partnership with Luxurynsight, a business intelligence agency dedicated to the luxury industry.
The following specialists were invited to the two round tables focused on the luxury market and consumers:
• Rémy Oudghiri, Director of the Trends & Insights Department at Ipsos Public Affairs
• Jonathan Siboni, President of Luxurynsight
• Franck Delpal, Economist at the Institut Français de la Mode (IFM), the French Institute of Fashion
• Helen Hanum, Office Manager at Lambert and Associates
• Anne-Flore Maman Larraufie, Director of Sémioconsult and Professor at the ESSEC business school
• Christian Blanckaert, Chairman of the Supervisory Board of Petit Bateau, former Managing Director of Hermès International, and author of numerous books on the luxury industry
• Élie Papiernik, President of Centdegrés Innovation
• Pierre-François Le Louët, President of NellyRodi
2014 results and target markets for 2015
The luxury world, which seemed to resist against global crises and used to show a …
