How to federate its community? Pierre Fabre had the idea of creating a meeting place where all the group’s brands are sold.
The goal is simple: to guide and accompany the general public.
Designed as a living space, the Lab offers consultations, treatment rooms and also conferences on various topics (taking care of your skin, managing your acne, etc.).

To take the project a step further, Pierre Fabre called on La Nouvelle, an agency specializing in brand strategy.
“We imagined the creation of a media brand, Lab for Care, whose promise is to teach everyone to take better care of themselves.”

Concretely, an Instagram page and a YouTube channel have been launched. A website will soon complete the offer.