“For some time now, we’ve been observing the rise of the intimacy, sexual wellbeing and sextech category for women, which until now has been under-exploited or poorly considered. A number of brands are making their mark with products that are clean, beautiful, expert and, above all, adapted to the needs of women of all ages. Our desire was to be able to address these needs with a short but effective offer that brings together some of the team’s real favorites, a natural progression for us after the launch of the holistic line two years ago, and our unwavering desire to support our customers in every facet of their well-being,” says Fanny Morel, Oh My Cream’s Brand and Communications Director.

To date, three brands have been sourced for the “sexual wellness” corner.