The natural and organic cosmetics certification body has just announced its association with the Organic Trade Board (a British organization composed of representatives of the organic industry). The aim is to raise awareness and educate British consumers about organic cosmetics and to support brands.
OTB’s primary goal is to raise awareness of the benefits of organics, particularly in the food sector. “However, the organization has changed dramatically in recent years, opening the campaign to non-food products and welcoming members from all sectors of the organic industry, including cosmetics.”
And to continue to spread the word, OTB has partnered with Natrue to help with this mission.
“With this partnership, we want to amplify our message by sharing clear and concise information about the benefits of certified organic cosmetics. The main objective is to support, promote and increase knowledge about the natural and organic beauty sector in the UK, particularly Natrue certified brands, and to provide consumers with easy to understand information about the benefits of certified organic beauty,” explained the two organizations.
