UEBT Press release

‘This year’s UEBT conference explores the marketing implications of growing biodiversity awareness among consumers, the link between biodiversity-based product innovation and new regulation on Access and Benefit Sharing (ABS), and supply chain partnerships for ethical sourcing’, says UEBT’s Executive Director Rik Kutsch Lojenga. Special attention will be given to the beauty and personal care sector, in addition to food and pharmaceuticals.

Biodiversity, a key issue in sustainability, receives increasing attention from companies and consumers around the world. According to UEBT consumer research, more than 90% of respondents from Brazil, France and China have heard about biodiversity. Over 80% indicated that they expect companies to have sourcing policies in place that respect biodiversity. Global biodiversity awareness is expected to rise further as countries make efforts to reach the 2020 targets on biodiversity awareness of the United Nations Biodiversity Convention.

The UEBT conference in June will discuss which brands are taking advantage of growing consumer interest in biodiversity, and how this awareness affects purchasing decisions and marketing strategies. Discussions will be fed by the 2015 edition of the UEBT Biodiversity Barometer, which brings new insights from consumer research in Brazil, Ecuador, Mexico, USA, UK, France, Germany, the …