In 2015 an average of 69% respondents in nine countries say they have heard of biodiversity. 2015 UEBT Biodiversity Barometer shows additional efforts are needed for the world to reach global targets on biodiversity awareness set under the Convention on Biological Diversity (CBD).
UEBT press release
According to IPSOS research conducted for the Union for Ethical BioTrade (UEBT) in 2015 among 9,000 persons in Brazil, Ecuador, Germany, France, India, Mexico, Netherlands, UK and USA, growth in awareness on biodiversity is rising in general, with Millennials showing a particularly high degree of awareness. However, the rate is not rising sufficiently quickly to make a difference to biodiversity conservation efforts.
"To reach the 2020 targets on biodiversity awareness, bolder awareness raising efforts are needed not only by governments, but also by businesses and others," says Braulio Ferreira de Souza Dias, the Executive Secretary of the CBD in response to the survey results. "As we come to the second half of the United Nations Decade on Biodiversity, let us all work together to reach out and increase understanding on biodiversity."
Other important findings of the 2015 Biodiversity Barometer include:
• Between 2009 and 2015 biodiversity awareness grew from 56% to 64% in Germany, France, UK, USA. While in Brazil awareness has slightly fallen since 2010.
• For 87% of respondents it is important to personally contribute to biodiversity conservation. Interest is especially high (over 95%) in Latin America and India, and is growing in the other …
