For several years now, the flagship cosmetics brand of the German group Beiersdorf has been combating social isolation. The company has launched the Nivea Connect programme, which aims to educate and alert people to the risks of social isolation, as well as supporting the most vulnerable communities.
According to an Ipsos study carried out for Nivea worldwide, one in four people say they have always or often felt socially isolated in the last 12 months.
According to data shared by the brand, the phenomenon of social isolation can have unexpected repercussions. “Loneliness and isolation have been associated with an increased risk of heart disease (29%) and stroke (32%),” explains the brand.
Nivea intends to combat this scourge. Between now and 2026, Nivea intends to develop its Nivea Connect programme in 46 countries and create spaces for dialogue conducive to social reconnection.
To set up the project in France, the company has joined forces with the Entourage association to develop a programme of joint actions to be rolled out throughout the year. “The aim of this collaboration is to raise awareness not only among the general public, but also among our employees, with a view to creating synergies that go beyond the simple framework of a partnership,” explains the brand.
In concrete terms, Entourage and Nivea plan to organise sports events, step up their activities during the festive season and do their utmost to educate the general public about the issue of social isolation.
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