At the end of 2022, the Ipsos polling institute carried out a major international study (50 countries covered) to find out how citizens of the world feel about the current contemporary context. The firm has shared some data concerning France. The result? The inhabitants of France seem worried and anxious about the state of the planet.
Overall, the Ipsos Global Trends 2023 report paints a disillusioned picture of consumers. “Individuals tend to focus their optimism on their first circle,” says Ipsos.
Focus on France
For the French, the world is going very badly. For them, the notion of the good life is concentrated at the ultra-local level.
They are relatively optimistic about their family’s future (47%) over the next 12 months, while only 17% think that international problems will improve.
“58% of individuals who are not confident in the future of France are nevertheless reassured about their personal future,” Ipsos said. “To be happy in one’s apartment when the building is burning… This positivism implies a disengagement from the collective and an overvaluation of one’s private sphere.”
In fact, the French want a simpler life, with a much stronger focus on rebalancing work/personal life. 65% of them would like to slow down the pace of their daily lives and 33% say that fulfillment is a key objective to achieve.
Priorities
According to the report, eco-anxiety and environmental issues are among the major considerations of the French.
They are therefore paying attention to the way they consume.
In 2022, 72% of them said they appreciate brands that …
