Is the digital revolution underway? For some time now, we’ve been hearing about the Metaverse (virtual world) and the need to focus on it. But is it relevant to the beauty industry? Virgile Brodziak, Managing Director at Wunderman Thompson France, explained and illustrated why cosmetic brands should consider the Metaverse in their development strategies. This conference took place on the occasion of the Cosmetic 360 trade show, organized in Paris on October 12 and 13, 2022.
The Metaverse is everywhere,“ comments Virgile Brodziak. “Social networks like Facebook are talking about it, video game publishers and many others. And today, we know that the conditions are right for the Metaverse to develop in our societies.”
In fact, 93% of consumers say that technology is part of the future. Eighty-one percent of consumers believe that a brand should have a presence in stores and on the Internet.
The Metaverse represents for many a kind of virtual El Dorado. A place where one can free oneself from the social codes one lives every day and create a daily life one could not always hope to have in real life. Finally, it’s a space where you can counteract reality and reinvent yourself endlessly.
The rush to the Metaverse
According to the expert, this world represents interesting development prospects.
“By 2025, 30% of industries will have products and services designed for the Metaverse and 25% of the world’s citizens will spend at least one hour a day on it.”
But how do you explain such a craze? According to the figures presented, 58% of consumers believe that the Metaverse will be the new social network of tomorrow. They are 56% to …
