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The 2025 edition of Paris Packaging Week!
Wednesday, July 3, 2013Trends

Beauty toys 2.0!

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Instrumental beauty continues to progress actively and to offer interesting solutions to long unanswered questions. A small point to date was necessary.

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In the world of color, an interesting development is proposed by the company X-Rite, which had proposed"contactless colorimetry", which says nothing to common mortals, but not bad to technicians, with a portable spectro-colorimeter to identify skin tones. It thus makes it possible to improve colour prescription, more especially in the world of foundation (which remains one of the terrors of the average consumer), but in the long run also in other make-up applications. This is the Capsure device, present for a few years in DIY stores. Skin-friendly versions are now available. Several brands have already adopted these tools, such as Boots or Sephora, with extensions to Smartphone or tablet applications. The brands haven't gotten into it, or not yet, it seems!

Another"device" comes to us this time from Northern Europe with the Foreo Luna brush, a new proposal of electro-beauty. 1800 pimples guaranteeing thousands of pulses provide an anti-aging massage and activation of micro circulation. With a version for men and the possibility to use it in the shower. These proposals complement those of L'Oréal with the Clarisonic brush or Philips, which continues its approach in the world of instrumental beauty with its Visa Pure device. We would even expect …

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