Despite an unfavourable context, and after a very good year in 2021, the French cosmetics industry shows even better performances: the sector records 19.2 billion euros of exports in 2022, i.e. an increase of 18.8% compared to 2021. The sector, with a balance of 15.6 billion euros, is the third largest contributor to the positive balance of foreign trade, behind the aeronautics (23 billion euros) and wines and spirits (16 billion euros) sectors.
This strong increase is notably supported by the “Perfumery” and “Make-up and facial care” categories. The European Union remains the leading destination for French cosmetics exports, followed by the United States and China. Exports to the Middle East are experiencing a strong increase.
The Top 3 most exported products:
1. Skin care products (creams, serums, make-up removers…)
2. Lipsticks
3. Eye make-up products (mascaras, etc.)
Strong growth rates in the US and Europe
The American market, in 2022, records a nice increase of 28%, and especially an increase of 48.2% over the period 2019/2022. With 2.3 billion euros, the United States is this year at the top of the podium of countries importing French cosmetic products, ahead of China.
This performance can be explained in particular by the very strong attractiveness of the “Perfumery” and “Make-up and facial care” categories: between them they represent 95.2% of exports of cosmetic products to the American market.
French perfume is particularly attractive to the United States, followed by Germany, Spain, the United Kingdom and the United Arab Emirates. French lipstick is the product most imported by China, followed by Singapore, the United States, Germany and South Korea.
For their part, sales to …
