As life expectancy increases, consumers are demanding cosmetic products adapted to their age-related issues. This trend is proving particularly true in the Asia-Pacific region, according to a recent article published by the Mintel forecasting agency.
In 2021, 761 million adults were aged 65 or over, a figure that is set to rise significantly by 2050 (one in six people will be over 65).
“As the baby-boomer generation reaches retirement age, the importance they attach to appearance and health is becoming increasingly apparent,” comments Mintel. “The steady increase in life expectancy worldwide has stimulated a growing demand for functional solutions that promote healthy ageing. Consumers are increasingly turning to preventative skincare, opting for products that treat skin damage before it occurs.”
For brands, the ageing of the population represents a great opportunity to meet the needs of a cohort that demands specific care. “Advances in longevity research have led to innovations in cellular rejuvenation, targeting the root causes of ageing. The use of exosomes to rejuvenate hair and skin is a major step forward,” says Mintel.
Ageing well
The trend towards longevity goes hand in hand with the trend towards “ageing well”. Consumers are not in a relentless battle against the signs of time, they simply want to feel good. “They are increasingly looking for products that improve both their skin and their mental health. For example, 67% of Indonesian consumers say that looking good gives …
