Have the French gotten into the habit of using the Internet to make an appointment with their hairdresser or book a spa?A study conducted by OpinionWay in March 2015 among 1053 people for Balinea, Doctolib and TheFourchette reveals that, all sectors combined, 77% of French people have already made an appointment or made a reservation on the web. This market, where new players are rapidly gaining ground, offers considerable potential for the beauty sector, particularly on mobile phones.
The French appreciate the convenience of taking appointments online via the Internet or mobile.But they are looking for simplification of the appointment booking in a general way, and are requesting information (access plan, schedules, details on the provider or practitioner, transparency on prices, etc.).A still young world, but a practice already very established among the French since 77% of them have already made a reservation / made an appointment on the Internet, all sectors combined.
Online booking has existed for more than 20 years
Online booking has been growing for almost 20 years, initiated by Booking.com in 1996 in the Netherlands and internationally. In France, air and train tickets, hotels and shows opened this market with Lastminute.com in 1999, Voyages-sncf.com in 2000, Billetreduc.com in 2002 and Expedia.fr in 2004. At the end of 2010, Balinea.com opened its online booking platform for beauty salons and hairdressers. Followed among others by Chezlecoiffeur.com in 2012 (stopped since 2015), Coiftou.com in 2012 and Zensoon.com in 2013.
10% used the Internet to book at a hairdresser or beauty salon
Online booking is more or less mature depending on the sector. Among the French who have already made a reservation or made an appointment (all means …
