Reading a recent article in which the author wondered when was the last major innovation he observed, I made the same remark when applying it to our field of activity. The answer, although obvious at first because we only hear about it, does not seem so simple to me with hindsight.
I told myself that Bio must be one of those last evolutions on which we put the name of innovation. There is indeed a before and an after, a break with a few previous standards, an attempt at normalisation, but in the end, is this really enough to qualify it as radical? I'll leave it to you to answer them.
I said to myself that In-Cosmetics 2013 would certainly surprise us in this way. So I took a good step, especially since this year it was almost at the end of the street for me, but it didn't take me long to question myself again. There were apparently many more people than in previous sessions.
The first positive point is that carpet is no longer that green that evocative of the trend that everyone was getting grey a few years ago. Certainly, we are well on a movement called"from organic to techno" with novelties, but simply novelties.
.. Several observers that I met launched me a happy"business as usual, right? That's not untrue. It is true that our usual playmates were there and very present: stem cells, hydration, mitochondria, cellulite, sweating less, but green! etc…
I have personally noted that …
