According to the Mintel study, the ease and convenience features of shopping online appeal to some 60% of men aged 18-34 who buy beauty products and agree that buying online is more convenient than shopping in-store. This compares to 52% of women of the same age - and 41% of their older male counterparts (aged 55+).

Moreover, 37% of younger men who buy beauty products also report being more likely to make impulse purchases when shopping online compared to shopping in-store, versus 26% of female consumers of the same age.

It is said that a thing of beauty is a joy forever - and it seems young male consumers don’t want to miss the chance to get their hands on the latest beauty products, with the majority (73%) of beauty product shoppers agreeing that buying online gives them access to hard to find products - compared to 69% of women of the same age. Moreover, 43% say that buying online allows them to be the first to try the latest products - versus 30% of women. Also, in time-constrained lives, saving time is another important feature when buying beauty products online, with 73% of young men thinking that shopping online …