The selective fragrance circuit returned to growth in the first half of 2015 with a 0.7% increase in value. This revival is based on a return to growth in perfume and make-up, but primarily on a pretty recovery in the skincare segment (21% of the beauty market) and contributes to more than half of the gains in the circuit. With growth of 1.9% in value at the end of June 2015, prestige skincare was driven by the rise in power of light textures such as serums and oils, whose success should continue into the second half of the year.

Care: art and matter

In a skincare category dominated by creams, serums (2nd skincare segment) are driving growth in both the short term (+14% in value over the 1st half of 2015) and the long term (+22% vs. the 1st half of 2011). They thus contribute to 3/4 of the gains of the care without penalising the creams which stabilise after two years of decline. Mathilde Lion, Beauty Expert Europe at The NPD Group analyzes:" While more basic categories are competing with other distribution channels, serums, which are more concentrated in active ingredients and on which Prestige brands have made strong …