ex.VAT:
VAT:
inc.VAT:

Your new online monitoring tool!
Wednesday, July 20, 2022Trends

The importance of the smile among the French

L'importance du sourire chez les Français

A bright smile is not only a sign of good oral health, it is also an element that contributes to well-being and self-confidence. The Colgate brand has conducted a survey in partnership with the IFOP polling institute in order to highlight the virtues of smiling on the morale of the French.

Reading time
~ 1 minutes

The study was conducted on a sample of 1,000 French people aged 18 and over.
The panel was interviewed by self-administered online questionnaire between January 27 and February 4, 2022.

Smiling is a daily gesture for the majority of French people. 86% of respondents say they do it at least once a day.
This habit is linked to the following emotions:
• Joy
• Well-being
• Satisfaction
• Peace of mind
• Comfort
• Confidence
• Encouragement

And it would seem that the French are more comfortable with their loved ones since they confide in showing their teeth to their family more often (63%) than outside (22%).

The study reveals that the French also smile when they are faced with an uncomfortable situation (85%).
This allows them to feel:
• Comfort
• Encouragement
• Appeasement
• Confidence
• Well-being
• Satisfaction

“Smiles are a true ingredient of happiness,” explains Colgate. “We must not hesitate to maintain it. And today, more than one in four French people are concerned by oral problems, especially in adulthood.”

This content is only available to subscribersPREMIUM, PRO, STARTUP and TPE

Already subscribed?Log in

Discover our subscriptions

CosmeticOBS' PRO services

TrendsOther articles

1041results