Lip care is becoming more sophisticated and goes far beyond lip balm and the impressive sales growth of this cosmetic segment creates an opportunity to expand its reach into a multi-step routine. An analysis by Mintel for CosmeticOBS-L'Observatoire des Cosmétiques.
Bullet points
1. The lip care segment registers the most robust growth in facial skincare sales in the US and UK
2. Lip care is becoming more sophisticated and goes far beyond lip balm
3. Lip patches fit well within a lip care routine to keep skin moist during all seasons
The US and UK lip care segments generate impressive retail sales
Lip balm was once a simple response to dry lips, but lip care has now become integrated into consumers’ daily skincare routine to promote healthy skin. In the US, lip treatment has outpaced all other facial skincare sectors - including facial cleansers and moisturisers – and sales have increased by a formidable 24% from 2012 to 2014.
Similarly, in the UK, retail value sales of lip care generated the greatest percentage increase within the facial skincare segment, rising 13% from £53 million to £60 million.
US, retail value sales of facial skincare products
By segment, 2012 and 2014
|
|
2012
|
2014
|
% change
|
|
Facial cleansers |
1,584 |
1,703 |
7.5 |
|
Facial moisturizers |
739 |
765 |
3.6 |
|
Lip balm/treatment |
807 |
998 |
23.7 |
|
Total |
6,432 |
6,685 |
3.9 |
|
Source: Information Resources, Inc, InfoScan Reviews; US Census Bureau, Economic Census; CSPnet "Category Management … | |||
