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Tuesday, October 15, 2013Trends

US & UK consumers put their money where their lips are

© Thinkstock/L'Observatoire des Cosmétiques

The NPD Group, Inc., reports sales of cosmetic lip products grew in the US and UK between September 2012 and August 2013, while sales were soft elsewhere in Europe. Lip segments in the US prestige beauty industry posted an 11 percent gain, generating $665 million in the 12 months ending August 2013 (September 2012-August 2013). In Europe, the UK gained 8 percent, generating £70 million in prestige lip sales. France held relatively flat during this time, and Italy and Spain experienced small declines.

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In the US, lips are keeping in step with the nail color trend this year. Consumers are responding to the new options and innovations in beauty and what better way than with some bold lips that make a statement, ” said Karen Grant, vice president and senior global industry analyst, The NPD Group, Inc.

Performance by Lip Segment - % Change
September 2012-August 2013 vs September 2011-August 2012
USA ($) UK (£) France (€) Italy (€) Spain (€)
Total Lip Mekeup + 11 + 8 + 1 - 4 - 2
Lip Color
+ 16 + 7  0 - 3 - 2
Lip Gloss - 3 - 3 - 1 - 10 - 10
Lip Liner
+ 10 + 11 + 1 - 1 - 3
All Other Lip* + 44 + 55 + 46 + 33 + 40
* All Other Lip includes multi-purpose/all-in-one/hybrid lip products, lip primer and base products.

US consumers are clearly willing to invest a little more in products that will deliver the look they want, and it goes beyond just lipstick, carrying over to liner, application tools, and all-in-one lip products. Throughout Europe, sales of lip products are outperforming relative to units …

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