A veritable standard-bearer for products contributing to the fight against climate change, WE STAND/ for regeneration solid shampoo for hair and body is the spearhead of Davines’ We Grow Beautiful movement.
As part of the third edition of the We Grow Beautiful campaign (an invitation to find a balance between environmental regeneration and our own personal development), Davines has designed a solid shampoo that gently cleanses hair and skin WE STAND / for regeneration (100 g, €20, limited edition).
Symbolizing the brand’s commitment to eco-responsibility and soil regeneration, this product is packaged in 100% recyclable paper.
Its 99.7% biodegradable formula contains an “activist” ingredient: organic white yarrow extract, grown and harvested for the very first time in the 17-hectare fields of the European Regenerative Organic Center (EROC), located within the Davines Group Village in Parma, Italy.
The EROC, created in collaboration with the Rodale Institute, is Europe’s first research and training center dedicated to regenerative organic agriculture.
As a final detail, the black and white photos on the packaging highlight the faces and hands of the farmers and team of scientists dedicated to regenerative agriculture in the EROC fields.
Every year since the program began, Davines has donated 50,000 euros to the Rodale Institute through the campaign to support its pioneering research into regenerative organic agriculture.
