While the latest surveys show that the organic cosmetics market does not meet its expectations with consumers, new launches are labelled as fine weather returns. New products, new brands, enlarged or redesigned programmes keep rolling. With two remarkable absents: slimming products and sunscreens.
Down with slimming products and sunscreens
As far as slimming products are concerned, organic cosmetics have not got new shelves in 2013. No or few novelties. And for a good reason: apart for caffeine, green tea or guarana, the most widely renowned and currently used slimming active ingredients, the Research and Development Departments of the cosmetics brands have not made available other active ingredients, or synergies of ingredients. Nor they designed new textures or more efficient application processes. On this market, it seems the situation is the same for the conventional cosmetic industry.
Nevertheless, we could finger the launch, in March 2013, of the
Exfoliant Tonic,
by Phyt’s an itemization of its
Gel Caffeine +,
launched in 2012), along with a
Minceur Active
box, after the name of the programme. Followed, in April, by
Huile Aromatique Minceur
, by So’Bio Etic, available in supermarkets, and by
Gel Minceur Bio
, by Abellie, based on algae, clay, royal jelly, propolis and caffeine.
As for sunscreens, same observation. However, the reasons differ. Organic sunscreens are currently questioned, following the
Zinclear IM 50CCT
scandal: this was a sun screen marketed by the Australian company Antaria, the main supplier of the organic brands in …
