When the Filorga brand, positioned on the axis of melodies, wanted to develop fragrance products, it sought a specific original approach so as not to fall into the plagiarism of making one more alcoholic perfume. To do this, Filorga has developed a fragrant mist that combines neurosensory effects and skin active ingredients with a proven biological effect. Ultrafine, ultra-light, vaporous, Filorga’s Anti-Aging Water is an alcohol-free skin care mist that diffuses two effects on the skin.
1) A biological effect thanks to:
• Actiscents™ Filorga, aromatic extracts with anti-elastase, anti-hyaluronidase and antioxidant properties, to preserve the skin’s essential molecules. Supporting evidence was obtained new in vitro tests performed by a laboratory specialized in Aromacosmetics.
Aromacosmetics, a relatively young science, makes it possible to study the hidden cosmetic properties of perfumery ingredients. Because if perfumes have an effect on olfactory cells, they also have an impact on skin cells… Once each ingredient has been peeled, scanned and tested in the laboratory, they can be recombined together, depending on their complementary or synergistic properties, to form customised “active fragrances”®.
• NCTF™, the star formula used in mesotherapy by aesthetic doctors to stimulate the production of new collagen fibres and stimulate a new dynamic in the skin.
2) A neurosensory effect thanks to a fresh, invigorating, enchanting fragrance that energizes and strengthens self-confidence. Measurable effects thanks to new tools such as “Mood Mapping” which notes emotional reactions to fragrances and “Mood Portrait” (which explores the unconscious link between fragrances and emotions by combining images with fragrances to express emotions).
Actiscent™® Filorga, tailor-made for Filorga Anti-Aging Water, naturally focuses on its rejuvenating effects, with :
• An anti-hyaluronidase activity (juniper and mimosa absolutes) to maintain hydration and the extra-cellular matrix
• An anti-elastase activity (rosemary extract), which preserves the integrity of elastin fibres and fights inflammation
• An anti-free radical activity (olive extract), which reduces inflammation, protects against UV rays, pollution and oxidative stress in general
The olfactory pyramid
• Top notes: Clary sage, Thyme, Cardamom, Bergamot, Lemon, Lime, Orange, Watery Notes
• Middle note: Jasmine, Lilac, Peony
• Base note: Cedarwood, White Musk
To complicate matters a little bit, the brand tried to do without the presence of ethyl alcohol. It is therefore on the basis of a microemulsion made from vegetable oils and glycols chosen specifically for their non-sticky touch that this product was developed. Here is the list of ingredients at the time of launch:
- INCI : Aqua, Parfum, Dipropylene Gglycol, Decylene Glycol, Sodium Chloride, Tetrasodium EDTA, BHT, Helianthus Annuus Seed Oil, PPG-1-PEG-9 Lauryl Glycol Ether, Quillaia Saponaria Bark Extract, Methylisothiazolinone, Polysorbate 80, Glucose, Potassium Chloride, Calcium Chloride, Magnesium Sulfate, Glutamine, Sodium Phosphate, Sodium Acetate, Ascorbic Acid, Lysine HCl, Arginine, Alanine, Histidine, Valine, Leucine, Threonine, Isoleucine, Tryptophan, Phenylalanine, Tyrosine, Glycine, Serine, Deoxyadenosine, Cystine, Glutathionne, Cyanocobalamin, Deoxycytidine, Deoxyguanosine, Deoxythymidine, Asparagine, Aspartic Acid, Ornithine, Glutamic Acid, Nicotinamide Adenine Dinucleotide, Proline, Aminobutyric Acid, Methionine, Taurine, Hydroxyproline, Glucosamine, Coenzyme A, Gluconolactone, Sodium Glucuronate, Sodium Uridine Triphosphate, Thiamine Diphosphate, Disodium Favine Adenine Dinucleotide, Nicotinamide Adenine Dinucleotide Phosphate, Retinyl Acetate, Inositol, Methyldeoxycytidine, Niacin, Niacinamide, Pyridoxal, Pyridoxine, Biotin, Calcium Pantothenate, Folic Acid, Riboﬂavin, Thiamine Diphosphate, Tocopherol Phosphate, Citral, Citronellol, Geraniol, Limonene, Linalool.
NB: the list is quite long given the presence of NCTF, which is a single ingredient in itself. In addition, the formula has been modified to take into account regulatory developments, in particular with regard to the preservative system.
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