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The 2025 edition of Paris Packaging Week!
Thursday, March 20, 2014Products news

Beauty celebrates Brazil!

© L'Observatoire des Cosmétiques

From perfumes to body care products, sunscreens and nail polishes, beauty is becoming Brazilian time. Colorful and sexy, she announces the promise of a very hot summer… Zoom on the cosmetic novelties of the week by Ariane Le Febvre.

Reading time
~ 8 minutes

 2014 promises to be Brazil's year. The"World Cup" effect makes it impossible to escape the cosmetics inspired by this country from now on: tropical perfumes, make-up in the colours of birds of paradise, ingredients from lush forests, cariocas body rituals… Beauty vibrates this spring and into summer to the rhythm of samba. Our overview of what's new so you don't have to sit on the sidelines!

Perfumes: tropical eden…

" Brazil has a tremendous life force. This energy is palpable at every moment in nature, in cities, in artistic creation "says Olivier Baussan, founder of L'Occitane, which has created a whole collection of perfumes and scented skincare products (L'Occitane in Brazil, in limited editions, starting April 16) paying tribute to both ingredients and Brazilian designers (the packaging is designed by local artists). One can thus find two eaux de Cologne, day or night: - Vitória Régia Jour is a floral, green and fresh fragrance (Eau de Cologne, 100 ml, 32 € or 300 ml, 48 € ; Shower Gel, 250 ml, 14,50 € ; Body Lotion, 250 ml, 23 € ; Hand Cream, 30 ml, 7,50 € ; Translucent Soap, 75 g, 4 €). - Vitória Régia Nuit exhales a …

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