The aim of the Pink October event is to raise public awareness of breast cancer screening for a whole month. Many cosmetics companies are getting involved to support the movement. This is the case of Blissim (supplier of beauty boxes).
For the past eight years, Blissim has been supporting the Ruban Rose association (an organisation dedicated to providing information about breast cancer and early detection).
This year, the brand has decided to reinforce its commitment through a number of actions.
Firstly, Blissim has a stock of new boxes that have never been used. These will be used for the October parcels, and the money saved on the purchase of new containers will be donated to the association.
Next, Blissim has prepared a limited edition box with the fashion brand Petite Mendigote. All profits will go to Ruban Rose.
Finally, the company has planned a micro-donation campaign throughout October. Customers can choose to round up the amount of their purchases at checkout.
