Franck Riester, French Delegate Minister in charge of Foreign Trade and Attractiveness and the founding members of Team France Export (Business France, Bpifrance and the CCIs) have just announced the launch of new tools for French exporting companies in response to the economic slowdown linked to the Covid-19 epidemic. On the programme: a “personalised exporter’s account”, new digital showcases of the French offer and export support with the “prospection insurance” accompaniment.
With the export section of the “France Relance” plan, the French government has mobilised 247 million euros from September 2020 to enable exporting SMEs to go on the offensive again on foreign markets. These measures have been put in place in recent months and have reinforced and completed the measures put in place by the regions.
Within the framework of this plan, the 2021 tools aim to strengthen the international strike force of French companies in the context of a recovery in activity and increased foreign competition. They provide financial support to SMEs in their export prospecting efforts.
The exporter’s personalised account
In a totally changing global context, access to the right information and the ability to monitor the evolution of foreign markets is a sine qua non condition for securing risks, capturing opportunities and preparing a winning prospection.
Team France Export launches “Mes infos Marchés” (My Markets Information) for companies, which gives them access to the latest news and trends in foreign markets in their sectors. This digital space provides regular content feeds from more than 60 countries. It is a dashboard that gives access to fresh information on international sectoral issues, the movements of local players, as well …
