“The change in consumption patterns and the depletion of natural resources are challenges to be met. In addition, the consequences of the pandemic and the uncertain economic environment are prompting us to transform our models and organizations more quickly in order to adapt to these issues,” explains the Rocher group. “These changes will enable us to gain agility.”

To achieve its goals, the company has devised the Green Conquest plan. It is based on five pillars:
• Developing the uniqueness of the group’s brands
• Accelerating international expansion in Asia and North America with the developing a premium division
• Strengthening investments in research and innovation in plant-based cosmetics
• Reducing the ecological footprint and increase the social impact of the entire value chain
• Simplifying business models and strengthening synergies within the group to free up financial resources (useful for developing the four areas listed above)

To infinity and beyond

The group’s expansion ambitions are clear: it is time to consolidate its presence in the United States and Asia. According to the company, these two areas have considerable development potential.

“Asia accounts for nearly half of the global beauty market, and it’s where the industry has seen the strongest …