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The unmissable event of this year
Tuesday, March 17, 2015Sector

U'Cosmetics competition: the new wave takes off

© L'Observatoire des Cosmétiques

The 6th edition of the U'Cosmetics competition of the UCO (Université Catholique de l'Ouest) of Guingamp had as its theme marine cosmetics. A subject that could seem like a boat and make projects fear sailing on beaten waves… But it is a real wave of innovation that has swept on the charts, awarded this March 12, 2015.

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With this theme that is dear to him, the U'Cosmetics competition marked a return to its original sources. The ten teams of students in the running have made this edition one of the most original, by not hesitating to make a small wind blow very pleasant in formulas and marketing concepts.

Marine cosmetics? It evokes algae (ingredients that have often been on the agenda of conferences such as in student projects), but also dermocosmetics or thalassotherapy… An identity that seemed a little sad and far too wise to these young people who are the cosmetics professionals of tomorrow, and who especially wanted"to be a part of the world". break codes "," break away from traditional stereotypes "," revolutionize skin care "or" or reinvent the cosmetic gesture ". And these beautiful intentions led the students into currents of textures and concepts, which, to refer to the sea, designed it rather… warm. Thus it was proposed to the jury to climb (in pairs) to the shower curtains, to succumb to one of the seven deadly sins (or to all seven) or to use cosmetic resources to seduce quickly and everywhere… This did not prevent the awards list from also highlighting formulas that …

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